The Impact Investing Market: Driving Profit With Purpose
Introduction
Impact investing has emerged as one of the most powerful financial movements of the 21st century—one that blends profit-making with positive change. It represents a conscious shift from traditional investment models toward strategies that deliver measurable social and environmental benefits alongside financial returns. Rather than treating philanthropy and investing as separate worlds, impact investing unites the two, redefining what it means to generate value.
Understanding Impact Investing
Impact investing refers to investments made with the intention to create a positive, measurable impact on society or the environment, while still earning a financial return. It is guided by four key principles:
Intentionality – the deliberate aim to achieve impact.
